Bursting onto the fashion scene in 2007, Henry Holland has made a name for himself with his line of loud and proud slogan sweaters and T-shirts. His witty taglines have endeared him to the fashion community and now, he's bringing the same dash of irony and irreverence to the boys.

Announcing his plans to join the lineup at the menswear-focused London Collections: Men this June, Holland told WWD that he feels "like we have found a great solution to the 'see now, want now, buy now' culture we are increasingly working within" and that he was "excited to see the reaction" to the new addition to his brand.

If his past womenswear collections are anything to go by, we're expecting to see many bold, graphic prints and zany colours combined with his urban streetwear aesthetic. The collection will also appear on the runways and in stores at the same time, with boutiques and department stores such as Opening Ceremony and Galeries Lafayette having already signed on to stock the collection come June.