Back in 1949, the Hermès boutique was nestled beside a renowned casino in the rousing vacation city of Cannes. With a well-heeled and thrill seeking crowd breezing through to try their hands at the tables — albeit flouting the strict dress code by not wearing a tie — the maison known for their innovation, saw an opportunity to step up to the plate.
From the late 19th century, founder Thierry Hermès had built the house's name upon quality saddlemaking — expanding into ties if anything, was unprecedented to say the least. Capitalising on the boutique's convenient location, Hermès took the leap and filled a niche, sparking a journey that now counts designing the first tie to make it into outer space as one of their finest moments.
Hermès constantly underscores their reputation for whimsicality each and every season, and their tie collections are no exception. Spun from silk in a twill weave, the gentleman's neckties for spring/summer 2016 offer up power reds, blues and of course, the iconic and covetable orange. Sharp and stately at a glance, take a closer look and it's discernable that they're decidedly cheeky. Counting galloping horses, creeping floral vines and birds of paradise as motifs, consider these accessories a microcosm of the maison's repute: Elegant, with an unexpected fun-loving facet tucked within.
Explore the SS16 tie collection here:
Related story: Miroslava Duma in conversation with Hermès CEO, Axel Dumas
The ties from spring/summer 2016 are available at Hermès boutiques worldwide.