Smartphones — we all have them and we're constantly glued to them. Hermès knows our fixation with technology and has cleverly launched their FW15 tie collection in conjunction with an application: Tie Break.

Hermes Tie Break

For those who got the double entendre behind the name, Tie Break is exactly that. Discover how Hermès crafts their ties, learn how to tie different knot styles, and while you're at it, administer short reprieves from daily monotony with random amusing clips centred around the accessories. The user-friendly access to their FW15 tie collection also lets you have a quick browse without having to physically head down to a store.

For the man that views time as money or is simply looking to jazz up his tie-wearing routine, download Tie Break as your personal electronic tie maestro.

Hermes AW15 tiesDownload Tie Break here to check out the Hermès FW15 tie collection.