If you're not already on Snapchat, sign up now.
With photos and videos disappearing after a mere 24 hours, the app — which is spreading through the fashion cohort faster than mono — encourages users to capture their surrounds without inhibition and the pressure to create a 'beautiful' feed. As such, viewers are given a voyeuristic and of-the-moment look into the Snapchatter's life; making this the perfect app for a sneak peek into the rarefied fashion world.
Naturally, with Buro Singapore present at the upcoming menswear shows, your first port of call is to follow us at @buro247.sg for front row views, backstage access, and all the crazy fashion week parties. But, if you must, here are seven other Snapchat accounts to monitor.
1. Casey Neistat
The American film director chronicles his A-List life on and off the red carpet, so expect to find witty short stories along the way.
2. Kanye West
In case you've been living under a rock, Yeezus is the man to follow on any social media platform. Between limo selfies with the missus and front row snaps at all the major shows, West is shutting it down with his Snapchat game.
3. Joe Zee
Editor-in-chief of Yahoo! Style and lovable media personality Joe Zee populates his Story (that's what a Snapchat feed is called) with wry insights, envy-inducing access to the best fashion events, and the occasional celebrity pal.
4. John Jannuzzi
This senior digital editor at GQ.com knows how to work social media: His Snapchat is a mix of fashion and personal insight. Just how we like it.
5. Steven Kolb
In between his hectic schedule as CEO of the CFDA, Kolb still finds time to Instagram, Vine, and now Snapchat too. He's a relatively newcomer to the app, but rest assured, come NYFW: Men's, it's sure to be the one to watch.
6. Louis Vuitton
Want to be let in on the magic that goes behind every Louis Vuitton show? Their official account is a fashion voyeur's dream. From first looks of the show space to last looks on the runway, this is an LV show, condensed.
Digitally-savvy Burberry is, of course, on top of the social media game. Interactive stories and beautifully shot photos come to life on screen as the brand takes you into their world for a no-holds-barred experience.