You'll forgive me for gawping, but that's a beautiful outfit you're wearing, Luca.
Thank you! Clothes are a lifestyle, not just pieces of cloth you use to protect yourself from the sun.

How would you describe your style?
I love wearing ties and suits, but always in a way that is fun, casual, and relaxed. I'm from Naples and I try to represent my beautiful culture in what I choose to wear every morning. Colours are very important to me because it's part of our Mediterranean lifestyle and heritage.

You're practically a Pitti superstar — it's a miracle you have time to chat at all. What does Pitti mean to you?
It really does get quite crazy around here, but I wouldn't miss it for the world because twice a year this place becomes the capital of menswear. I have been coming to Pitti since I was ten years old. When I first came to accompany my father, I was the ticketing boy at our Rubinacci stand — so this event occupies a very important place in my heart.

And how has it changed throughout the years?
When I first came here, it was purely an event for business, but in the past five or ten years, you'll find bloggers, celebrities and media personalities as well. It has definitely become a lot more colourful and fun. Anyway, as I'm sure you can already tell, Pitti has always been both business and pleasure for me.

What about the exhibitors inside the pavilions?
They're always changing, always interesting. I don't think you can ever get bored of walking around inside the pavilions and talking to these wonderful craftsmen... plus the air-conditioning is kind of amazing too.