Fashion model, owner and director. In this day and age, what are style icons without at least a handful of prefixes attached to their names? Our latest #StyleCrush — and a part of this 21st century super league — is none other than Juliana Rudell Di Simone, the lithe and sartorially laidback New Yorker heading up Japanese bicycle brand, Tokyobike, in the North American region.

Entirely chic off a bicycle
and on, we've drilled this multi-hyphenate on all things style — just so you wouldn't have to. Here, get to know Rudell Di Simone as she shares her favourite shopping haunts in New York City, her most indulgent fashion moment, and the one trend she couldn't wait to hit the brakes on.

ON HER STYLE INSPIRATION
Places and experiences inspire me much more than people. [My husband and I] have been spending most of our summer in Europe and there's nothing like good food, wine, music, architecture and nature to inspire me while packing or shopping. For go-to staples, I absolutely love flats and sneakers, oversized shirts and sweaters, leather, and anything midi-length.

ON RAIDING HER HUSBAND'S WARDROBE
I actually do it everyday. Jackets, watches, shirts... I often hear him saying, "Is that mine?"

#StyleCrush: Juliana Rudell Di Simone, director and owner of Tokyobike North America

ON HER MOST TREASURED FASHION ITEM
A leather pencil skirt that belonged to my mom when she was in her 20s.

ON HER FAVOURITE STORES IN NYC
I absolutely love shopping online but nothing replaces a good store experience. I rarely go uptown but any time I need a special piece, I head to Barneys to see my favorite shopping assistant Girhonny De Coo. She always knows that one thing that's missing in my wardrobe. I also love Space NK for everything beauty.

ON HER LATEST PURCHASE
I just got a new Chloé sweater and can't wait to wear it in Switzerland next week.

Click on the image to shop

#StyleCrush: Juliana Rudell Di Simone, director and owner of Tokyobike North America

ON HER BIGGEST SHOPPING SPREE
I am pretty good when it comes to shopping and not being wasteful. I really buy into quality more than quantity. However, a few years ago, my best friend from college spent a few weeks with me while I still lived in London. The conversion between the Brazilian real and the British pound was amazing, so she basically flew to London with an empty suitcase. We bought everything we could ever need, from Missoni dresses to Chanel bags in multiple colours. I still have [yet] to wear a few pieces we bought during that insane week. Was it worth it? My bank account didn't think so for awhile, but we still laugh incredibly hard at some of the jokes and stories that came out of it.

ON THE MOST OVERRATED FASHION TREND
Wedge sneakers. I have to confess though, I did surrender to that trend back when it first came out. I actually bought two pairs of the Isabel Marant sneakers and a pair of Chloé's. I have no idea what crossed my mind back then, but I'm glad it only lasted a short amount of time.

ON THE BAG SHE CAN'T STOP CARRYING
Probably the Edie Parker pineapple clutch I purchased earlier this year. It has travelled with me everywhere this summer, and I don't see myself retiring it any time soon.

#StyleCrush: Juliana Rudell Di Simone, director and owner of Tokyobike North America

ON DRESSING FOR HERSELF
I'm all about being comfortable in my own skin. If I'm not 100% sure that something works for me and my body, there is no chance it's even making it into my wardrobe.

ON PACKING SMART FOR A GETAWAY
I travel light, regardless of where I'm going or for how long, so everything must fit into my carry on. I always have a pair of skinny jeans, a couple of skirts, a few shirts and tops that you can mix and match, and sweaters and dresses. I pack handbags inside one another to save space, and try to make sure shoes work with multiple outfits.

ON HER AIRPLANE OUTFIT
Comfort is the key word for airplanes. My go-to pieces are boyfriend jeans, long sleeve T-shirts and oversized cardigans. My secret is to always have a pair of warm wool socks in my bag as well.

ON HER BIKING OUTFITS
I don't necessarily have a favourite biking outfit as I pretty much cycle in anything and everything. I do love pants and midi-skirts, and find that those have been my go-to for a few seasons now.

More #StyleCrush interviews here