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PANDORA reveals the impact women have on one another through beautiful imagery

To pose or not to pose

PANDORA reveals the impact women have on one another through beautiful imagery
As part of research for their latest advertising campaign, the jewellery brand finds out just how women can better inspire others

Taking a selfie today is akin to brushing our teeth in the morning. It's routine, second nature even — which means the impact it has on its viewers rarely cross our minds. Through the images we "curate" on our feed — or post with reckless abandon on Instagram Stories — it is worth considering what we're actually trying achieve. Is it a measured way to live up to society's lofty ideals of the perfect life? Do they serve as an uncensored peek into what we enjoy? Perhaps, the best of us see it as means to inspire. 

Focusing on the latter in a bid to better conceptualise their seasonal advertising campaigns, PANDORA conducted a worldwide study to find out how different types of pictures of women, impact other women. And as it turns out, prettily posed selfies hardly come up top on the list of inspiring imagery. Chew on the tidbits below and then be the judge of the brand's latest campaign in the gallery. 

1. CANDID PHOTOS INSPIRE WOMEN MORE THAN SELFIES
In a survey of 7,000 women spanning eight countries, it was found that the fairer sex is six times better inspired by candid photos of other women, as compared to selfies. While that doesn't explain the behemoth social media following of personalities like Kylie Jenner, the following puts things in perspective.

Pandora fall 2017 camapgin

2. YOUR DAILY ACHIEVEMENTS ENCOURAGE YOUR AUDIENCE
The jewellery label's findings also gather that the females are spurred on by witnessing the achievements of other women — such as, successfully juggling the 9 to 5 and clocking in quality time with young 'uns. Next time, instead of that #OOTD, why not share a milestone achieved or the progress of your latest pet project?

3. DON'T JUST WISH YOU ENJOYED LIFE MORE; DO IT
PANDORA's results estimate that half the global female population takes photos every day, one third of whom bears the sentiment that the focus and pressure to snap a "pretty" picture takes away from the experience. Three quarters would love more time to truly enjoy the small things in life. In other words, the next time the food's getting cold, it's high time to drop the phone and feed yourself first — not your social media audience. 

Stay tuned to preview PANDORA's FW17 collection.

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