Besides fireworks in Marina Bay and a panoply of SG50 branded merchandise splashed across social media the last few days, you may have also noticed a certain black gift box tied with a red ribbon making the rounds. What's the deal? Here's the inside word
Bespoke. Laser-cut. Made in Singapore. These are the defining characteristics of our #BuroLovesSG50 gift box created in collaboration with local design agency, ACRE.
With the vision of creating something unique and truly special to celebrate Singapore's 50th birthday, we set upon curating a box full of Buro-endorsed gifts to be personally couriered to 50 of our nation's top culture makers and influencers. Why? Because we wanted to give back to people who have, are continuing, and will continue, to make an impact in the cultural landscape of Singapore.
But once we assembled our treats — ranging from the new Polo Knit Oxford shirt by Polo Ralph Lauren to a leopard print clutch from Iris & Ink from The Outnet — we needed something to house these gifts that would do them justice. Enter: ACRE.
we came up with this box laser-cut from black acrylic constructed with interlocking slots, inspired by nail-less carpentry
A local branding and design outfit, ACRE was tasked with the unique brief to create a luxurious box that would: (a) impress the recipient before it was even opened; (b) have bespoke compartments for each item; and (c) generally showcase the gifts in the best possible light. In short, to put it in social terms, make it "instantly Instagrammable".
"It was a unique project. Straight off the bat we wanted to make it sleek and modern, but still possess an identifiable Asian aesthetic," shares TY Zheng, co-founder and creative director of ACRE. "After much discussion with the Buro team, and several prototypes later, we came up with this box laser-cut from black acrylic constructed with interlocking slots, inspired by nail-less carpentry. Inside the box we used a clear acrylic, that was cut specifically to the dimensions of each item, so as to show-off each individual product. The hat was a challenge, and we had to create a separate box for men and women due to the different gifts, but we're really pleased with the final product. It's polished and one-of-a-kind."
Click on the video below for an inside look into the considered process, and hand-assembly required, to put together our #BuroLovesSG50 gift box.
To find out what was inside the #BuroLovesSG50 box, click here.