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F is for Fendi: This artist used 550 litres of paint for Italy's largest calligraffiti work yet

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F is for Fendi: This artist used 550 litres of paint for Italy's largest calligraffiti work yet
Buro 24/7 conducts a 'silent' interview with Pokras Lampas, the artist who painted a poem for Fendi to celebrate fashion, art and individuality

On the rooftop of the Palazzo della Civiltà Italiana in Rome sits Italy's largest calligraffiti artwork. A poem, scrawled in acid yellow script heralding hope for fashion and art's future; a reminder to our progeny to always have fun, be passionate, seek freedom and embrace creativity — values the house of Fendi holds in high esteem, and the core of its digital platform monikered 'F is For...'.

Its composer and creator, Pokras Lampas, a calligrapher and graffiti artist. Over two days, Lampas painted his ode to Fendi on the rooftop of the house's headquarters using 550 litres of paint — birthing the marvel that spans 1270 square meters. In an exclusive (and unorthodox) interview with the artist — who's also responsible for the world's largest calligraffiti artwork — we find out what it means to him to be different, with Lampas responding in (what else) calligraphy. 

Watch him in action for F is for... Fendi:

 

How do you envision a street art version of F is For... Fendi?

Pokras Lampas, artist

What does it mean to be an individualist?

Pokras Lampas, artist

What does it mean to be a millennial?

Pokras Lampas, artist

What 'F' word would you send to the aliens on behalf of the planet Earth?

Pokras Lampas, artist

In Russian, tell us the best word that 'F' can stand for.

Pokras Lampas, artist

Find out more about F is for..., Fendi's digital platform for millennials. Visit the site here. The silent interview was conducted by Buro 24/7 Russia.

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