When it was announced that Singapore Fashion Week 2015 would launch the inaugural talent support programme — Fashion Futures, we knew that this was the push the local fashion industry and designers were waiting for. Organised by Mercury Marketing & Communications and supported by Spring Singapore, the programme was designed to provide a platform for our local designers to showcase their talent and collections, and propel them to renowned international retailers.
Related story: Fashion Futures: The launching pad for Singapore designers?
As one of the selected participants, Priscilla Shunmugam of Ong Shunmugam was handpicked by a panel of industry leaders such as local media, retail owners and buyers — along with Sabrina Goh of Elohim and Chelsea Scott-Blackhall of Dzojchen — to head to New York as part of the induction programme.
Buro 24/7 brings you the first of a five part series of her Fashion Futures visual diary as she heads for meetings and feedback sessions with buyers and media titles, showroom representations and designer studio visits — with her Cruise 2016 collection in tow.
Related stories: Collection review: Ong Shunmugam Cruise 2016
"Twenty-four hours later, I'm finally here and all checked in at the Ludlow Hotel."
11am: "Here we go to our showroom meetings with Debut NYC, Addison + Crescent, International Playground and The Park with the "kids" in tow."
12.30pm: "Taking a break in between showroom meetings with lunch at the Balthazar."
2pm: "One of the little things I love most about NY? The visual merchandising!"
5pm: "Talking shop with Lower East side boutique, showroom and e-commerce site, International Playground owners, Virginia Craddock and Johnny Pizzolato."
5.30pm: "Jokes aside, this is serious business folks!"