Buro exclusive: Day 1 of the Fashion Futures programme with Priscilla Shunmugam
When it was announced that Singapore Fashion Week 2015 would launch the inaugural talent support programme — Fashion Futures, we knew that this was the push the local fashion industry and designers were waiting for. Organised by Mercury Marketing & Communications and supported by Spring Singapore, the programme was designed to provide a platform for our local designers to showcase their talent and collections, and propel them to renowned international retailers.
Related story: Fashion Futures: The launching pad for Singapore designers?
As one of the selected participants, Priscilla Shunmugam of Ong Shunmugam was handpicked by a panel of industry leaders such as local media, retail owners and buyers — along with Sabrina Goh of Elohim and Chelsea Scott-Blackhall of Dzojchen — to head to New York as part of the induction programme.
Buro 24/7 brings you the first of a five part series of her Fashion Futures visual diary as she heads for meetings and feedback sessions with buyers and media titles, showroom representations and designer studio visits — with her Cruise 2016 collection in tow.
Related stories: Collection review: Ong Shunmugam Cruise 2016
"Twenty-four hours later, I'm finally here and all checked in at the Ludlow Hotel."
11am: "Here we go to our showroom meetings with Debut NYC, Addison + Crescent, International Playground and The Park with the "kids" in tow."
12.30pm: "Taking a break in between showroom meetings with lunch at the Balthazar."
2pm: "One of the little things I love most about NY? The visual merchandising!"
5pm: "Talking shop with Lower East side boutique, showroom and e-commerce site, International Playground owners, Virginia Craddock and Johnny Pizzolato."
5.30pm: "Jokes aside, this is serious business folks!"
- Image: Ong Shunmugam
Buro 24/7 Selection
Why you should visit Latvia in 2018
Singaporean illustrator Teresa Lim (aka Teeteeheehee) on art, meditation and her collab with Sunglass Hut
Where locals eat in Los Angeles
Theatre review: W!ld Rice's Mama White Snake
Watch: What went down at our Christmas party
Buro 24/7 Selection