Without fail every season, Tommy Hilfiger spins his inspiration into a showground so convincing it whisks the audience into his world. Last season for example, show goers were treated to an interim vacation in the Carribean right in the heart of New York City. Building his empire from the ground up, this is one prodigious designer that does not just sell clothes — he sells a lifestyle and, most of all, the American dream.

To score an invite to yet another of Tommy's stomping grounds, stick around and head into the blue — that is the T.H Atlantic — at 12:00 am on 16 February.