NYFW: Men's, the inaugural men's fashion week held in New York City, officially kicked off yesterday with an opening party and will run for four days from 13 to 16 July.
Customarily, menswear shows were peppered throughout the predominantly womenswear centric New York Fashion Week, which is a biannual showcase held in the months of February and September of each year. An initiative by the Council of Fashion Designers of America (CFDA), NYFW: Men's marks the Big Apple's jaunt into the class of cities that hold dedicated menswear weeks; namely, the fashion capitals of London, Milan and Paris.
Due to the growth of menswear in recent years, simply peppering men's shows inbetween the womenswear runways was becoming less and less viable. The booming men's market called for a dedicated fashion week to bring greater focus and attention — from both local and international buyers and editors — to the American menswear scene.
Tom Kalenderian, executive vice president and general merchandiser for Men's at Barneys New York, also astutely highlighted the incongruous timing womenswear fashion week is for the menswear collective: "You were showing the merchandise in September that was already purchased [by retailers]. If it was a brand that you didn't know about, you were learning about it long after you were done purchasing as a retail buyer," he told The Observer. "So the timing of it was off in terms of the industry and sales."
Ambassadors for NYFW: Men's includes Joe Jonas, atheletes Victor Cruz and Dwyane Wade, and film director Casey Neistat.
Top shows we're looking forward to cover the next few days include:
Tuesday, 14 July: Public School, Timo Weiland, Todd Snyder, Rag & Bone, Ovadia & Sons
Wednesday, 15 July: Michael Kors, Michael Bastian, Richard Chai, Billy Reid
Thursday, 16 July: Polo Ralph Lauren, John Varvatos
Stay tuned to Buro 24/7 Singapore for our daily highlights from NYFW: Men's