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Dunhill and Topman Design kick off LFWM SS18 with a bang

London Fashion Week Men's

Dunhill and Topman Design kick off LFWM SS18 with a bang
London Fashion Week Men's opens to Dunhill keeping its promise of upscale tailoring, and Topman Design pushing boundaries with an immersive multimedia presentation

DUNHILL: UNDERSTATED & ELEVATED
The collection: With roots dating as far back as the 19th century, Dunhill draws from an unmatched archive of tried and tested staples for the modern gentleman. Expect nothing less than crisp daytime tailoring and upscale takes on wardrobe basics, but outerwear was the unsung hero that stole the show. Think salmon work jackets (looks 26 & 27) and dusty suede western overcoats (look 23). Understated but elevated, Dunhill's continued promise of quiet confidence comes as no surprise.

Something you might have missed: This season marks the first collection under the helm of new creative director, Mark Weston, following John Ray's departure from the label last January. Weston's previous tenure was at Burberry where he served as the former senior vice president of menswear, making him the second Burberry alumni to join the house of Dunhill.

Worth the investment: The reversible bomber (look 20) — it comes in an understated khaki on one side and a bold boating stripe print on the other — which effectively multiplies your outfit combinations and eliminates the dilemma of choosing between the two ­— because admit it, we've all been there.

TOPMAN DESIGN: MODERN ROMANTICS
The presentation: Taking to the heart of East London, Topman Design occupied the Old Truman Brewery to house Transition, an immersive multimedia exhibition and presentation for Spring/Summer 2018. Carefully curated by a team of young creators alongside creative director Gordon Richardson, the exhibition took guests through a series of surround-screen projections, neon backdrops and supersized retro furniture ­— undeniably taking spatial design to new heights. The presentation featured the likes of photographer and filmmaker Nick Offord, poet Max Wallis, music duo The Rhythm Method, architect Ben Cullen Williams, photographer Campbell Addy, and illustrator King Owusu. Aimed at capturing the zeitgeist of British masculinity, Transition distills it into a multi-sensory experience.

The collection: The '80s are showing no signs of slowing down, and it was present in full force at the Topman Design showcase. Dubbed 'Modern Romantics', post-punk London and rave culture were on this season's memo, manifested as truncated waiter jackets and high-shine silver finishes. Billowy trousers were spotted alongside tapered jumpsuits, making a case for happy lackadaisical dressing come Spring 2018.    

The makeup: The boys donned glitter hairstyles (think Cara Delevingne at the Met Gala) and eyelids were given washes of orange, yellow and occasionally, blue spakles on the lower lashline. Gender blurring is here to stay, and Topman seems to be right on board. 

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Check out our full coverage of 
LFWM SS18.

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