World Food Day is inching close and in his fourth running year, Michael Kors is pushing on with his fight against global hunger. To date, Michael Kors' special charity project, Watch Hunger Stop, has enabled the United Nations World Food Program (WFP) to deliver more than 13 million meals to children in need. This year, the designer has some ideas up — or strapped on — his sleeves to continue his campaign for a zero hunger world.
Teaming up with Hollywood actress-cum-humanitarian Kate Hudson again, the designer crusades an activity tracker to highlight the cause. Part of the Michael Kors Access line of wearable technology, the activity tracker is powered by the Michael Kors Access app that is both Android and iPhone-compatible. A sleekly understated map of the world frames the white mother-of-pearl face and 'Watch Hunger Stop' is embossed on the leather band. Set goals, monitor sleep activity and track steps, distance and calories burned with the activity tracker that requires no charging, thanks to a coin cell battery.
"Hunger is a complicated problem, but the simple truth is that if we work together, we can solve it," says Michael Kors. "Watch Hunger Stop supports WFP's school meals program, improving the lives of the world's most vulnerable children. It's a cause that should matter to everyone, because in the end we're all part of the same community." And everyone can help — because it all adds up.
The Watch Hunger Stop special edition activity tracker will be available on 1 October at Michael Kors boutiques and online at michaelkors.com.