If you're thinking, "What in the world is Single's Day?", then, be prepared to be mindblown. Originating from China back in the '90s, 11 November (or 11/11) rose to significance after a group of students from Nanjing University celebrated their single status. As four ones are the perfect numerical to illustrate the essence of singledom, the 11 of November has since taken root in China as Singles' Day.
Interesting, but here's why it's relevant. Turning the 'holiday' into pretty much Black Friday on steroids, online mega mall Alibaba — that pioneered the Singles' Day sales in 2009 — is already approaching an insane 12 billion in revenue within the first-half of today, according to Bloomberg. The products that have a history of selling like hotcakes? Nike sneakers and Levi's jeans, #natch.
With every year, more retailers have hopped on the solo excuse to dole out the promotions, turning 11 November into a global shopping binge. Seeing that our favourite e-tailers have jumped on the bandwagon this year, we round up five of our top shopping spots to score a scorching deal — down to percentage they'll have you save.
The promotion: 22% off sale items
The discount code: EXTRA22
What's in our bag: Jonathan Anderson's brilliance by way of a Loewe Galaxy-print leather tote, Ellery's ribbon ankle-tie sandals that'll take you through the night, and a pair of biscotti linen, topstitch trousers by Damir Doma.
The promotion: 22% off selected full priced items
The discount code: FF1122
What's in our bag: A badass burgundy biker skirt by Chloé, those velcro versions of Raf Simons' collab with Adidas, and, a canary yellow leather Hava crossbody by Proenza Schouler.
The promotion: 20% off storewide, excluding 'just in' and exclusive styles
The discount code: SINGLESDAY1111
What's in our bag: A little drama in the form of a Tom Ford fringed blazer, a pair of distressed jeans from Rag & Bone, and an eternally stylish silk pair of Joseph trousers.
The promotion: 15% off all full priced items, including 'new arrivals'
The discount code: SINGLESDAY16
What's in our bag: Vetements' reconstructed jeans with contrasting leather strips, Saint Laurent's rock 'n' roll studded sunglasses, and a dose of boyish tailoring courtesy of 3.1 Phillip Lim.
The promotion: 28% off storewide, including 'new arrivals' and applicable with existing promotions
The discount code: SINGLESDAY
What's in our bag: A cozy faux shearling coat for the upcoming winter getaway, a worn-in bleached plaid shirt from Reclaimed Vintage, and a gradated burgundy leather jacket.
Related story: What's the big deal about Singles' Day?