Natasha Zinko was the 'so-hot-it-burnt' name on the lips of in-the-knows during London Fashion Week spring/summer 2017. With a low-key yet acclaimed debut two seasons back, the Ukraine-born, London-based designer’s eponymous label has swiftly surfaced with a tight cool girl following — striking a chord with style savants the likes of Style.com's fashion director Yasmin Sewell, to Russian stylist Natasha Goldenberg. Weaving irreverent pieces that dare even the most intrepid of risk-takers, Natasha Zinko is the under-the-radar label you should be investing in for an impactful wardrobe — here are five reasons why:

1. For a guaranteed street style shot, just try one of Zinko's pieces like the It-girls
From Leandra Medine of Man Repeller to street style star Elena Perminova — who immediately road-tested the camo parka at Paris Fashion Week — no fashion buff is immune to the young label's rugged renegade allure.
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2. Zinko’s latest presentation celebrated her Ukrainian roots
In place of a va-va-voom runway, Zinko opted to show her third ready-to-wear collection through a discreet presentation at a makeshift space, resembling a kitchen-laundromat hybrid that recalled her past Ukrainian Sundays at home. The clothes? Psychedelically eclectic with off-kilter details placed where you least expected them to be: Raw panel cutouts cascading from the back pocket of acid pink trousers to lacy lingerie peeping out underneath a killer suit. Love.
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3. Besides eccentric threads, Zinko crafts sculptural jewellery
After bidding goodbye to her lawyer desk job, Zinko cut her teeth in jewellery design at Central Saint Martins, the prestigious art school that bred the high-flying designers of today (Phoebe Philo, Riccardo Tisci, Stella McCartney — you name it). Her handmade creations range from an exotic pair of golden banana earrings to a gritty barbed wire 18-karat silver necklace.
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4. And quirky accessories, too
Poppy-hued and playful, slip on the fuzzy lace-up sandals or grab hold of the equally furry handbag for plush comfort that complements your Zinko ensemble.
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5. Styling is this designer's forte
Not sure what to wear your statement Zinko robe with? Simply scroll through the style-savvy designer's Instagram for #OOTD-worthy inspirations, and you're good to go.
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