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Discover these 5 exclusive collections by up-and-comers on Matches Fashion

The Innovators

Discover these 5 exclusive collections by up-and-comers on Matches Fashion
The online retailer's latest endeavour encourages fashionistas to think (and wear) outside the box

As much as the Internet opens doors to diversity, it also reinforces our predilections. The lightning dissemination of trends and hyped threads on the web no doubt feeds a homogenous sense of style — the streetwear wave a product of that phenomenon exactly. Though we live in a time when those who follow outnumber the originators, the footprints of individuals who dare break the mould are ever apparent. 

E-tailer MATCHESFASHION.COM's latest endeavour, 'The Innovators'; an initiative that rewards, celebrates and supports designers who play by their own rules, has something to do with that. As it fosters creativity and the growth of assortment of voices in fashion, it also distills the unique from the commonplace for those who crave experimentation over the shadowing of trends.

Meet the five mavericks guaranteed to shake up your repertoire and shop their exclusive collections below. 

1. WANDA NYLON

Discover these 5 exclusive collections by up-and-comers on Matches Fashion (фото 1)

Need to know: Paris-based label Wanda Nylon's leading woman Johanna Senyk is as rare as they come. With an itch for exploring the terrain of design beyond the visual and contruction elements, Senyk launched the brand in 2012 with raincoats stitched from a special material developed in tandem with her ex-partner. Wanda Nylon's garments tend to be just as rousing and alluring as the nightclubs in Paris, a source of inspiration for the designer. 
Fun fact: Senyk had a hand in the launch of the creative director of Saint Laurent, Anthony Vaccarello's eponymous line.
Buro loves:  

2. MATTY BOVAN

Discover these 5 exclusive collections by up-and-comers on Matches Fashion (фото 2)

Need to know: Designer Matty Bovan spotlights the touch of the human hand in his namesake label, commanding the attention of the London scene with his series of raw and undone knitwear — no mean feat given that the designer too, wears the senior editor hat at Love magazine. Bovan's gift for arresting patterns and his proclivity for quality over quantity snagged the 2015 LVMH Prize. 
Fun fact: In collaboration with designer Amie Robertson, Bovan worked on a print for the Marc Jacobs spring/summer 2016 collection. 
Buro loves:  

3. PAULA KNORR

Discover these 5 exclusive collections by up-and-comers on Matches Fashion (фото 3)

Need to know: Drama might just as well be designer Paula Knorr's middle name; her disco-ready garments and distinctive draping are hard to miss even in a room full of party goers decked in dazzling threads. A simple notion drives her label: Designing clothes that women want to wear. 
Fun fact: Knorr's forte of draping and cutting are skills sharpened as a freelance designer for Peter Pilotto. 
Buro loves:  

4. CLAIRE BARROW

Discover these 5 exclusive collections by up-and-comers on Matches Fashion (фото 4)

Need to know: Claire Barrow straddles the worlds of art and fashion, bridging the gap between the two disciplines. Barrow's wares — usually hand-painted and feature her original sketches — serve as canvases on which she expresses her opinions on world issues. Her kitschy accessories are a riot of fun too. 
Fun fact: Barrow's collection for MATCHESFASHION.COM comes exclusively in pink. 
Buro loves:  

5. ART SCHOOL 

Discover these 5 exclusive collections by up-and-comers on Matches Fashion (фото 5)

Need to know: Duo Eden Loweth and Tom Barratt follow in the footsteps of Martine Rose, establishing their brand by challenging the traditional distinctions between the genders male and female. Like Japan's Genderless Kei movement that disregards sartorial boy-girl norms, Art School's dresses, shirts and coats are non-binary but welcomes all.
Fun fact: The ethos of the brand is attributed to Loweth, Barratt and their friends who identify as genderqueer.
Buro loves:  

See the full exclusive collections on MATCHESFASHION.COM.

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