1. ANDERSSON BELL 

On the Seoul train: Local labels that will turn you into a K-fashion convert

Known for: A heavily androgynous offering steeped in British sensibilities.
What we love: The '90s-inspired denim, handsome checked topcoats and understated knits.
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2. JOHNNY HATES JAZZ

On the Seoul train: Local labels that will turn you into a K-fashion convert

Known for: It girl meets world aesthetic evident in the lashings of ruffle trimmings, pleatings and trompe l'oeil finishings.
What we love: The lavish textures, granny coats and shimmering blouses.
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3. LOW CLASSIC

On the Seoul train: Local labels that will turn you into a K-fashion convert

Known for: A mash-up of avant-garde silhouettes and kooky, experimental detailing. 
What we love: The deconstructed knits, quirky outers and timeless accessories.
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4. HYEIN SEO

On the Seoul train: Local labels that will turn you into a K-fashion convert

Known for: Its rebellious streak that's one part psychobilly and two parts street, a formula that's won over RiRi, the undisputed queen of badassery.
What we love:  The blue collar onesies, motocross jackets and sports tech parkas.
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5. 99%IS

On the Seoul train: Local labels that will turn you into a K-fashion convert

Known for: Its uncompromising punk asthetic and hand-embellished pieces — a breakout star best known for its recent rogue show outside of Seoul Fashion Week.
What we love: The pseudo thrift shop furs, rocker jeans and zippered outers.
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On the Seoul train: Local labels that will turn you into a K-fashion convert

99%IS Kangfu jacket (left), 99%IS zipper jacket (right) 

On the Seoul train: Local labels that will turn you into a K-fashion convert

99%IS faux fur coat (left), 99%IS ring accent jeans (right)

Pre-order the SS17 collection.

Related story:
Seoul Fashion Week: Local labels that will turn you into a K-fashion convert