Any social media savvy Millenial will be familiar with this Swedish label's pursuit of happiness. Turning punchy prints and vibrant hues into daily staples, Happy Socks has been purveying the good vibes online (and off) since 2008, all while spreading the cheer through an exuberantly curated presence on Instagram (@happysocksofficial).
Now take this bouyant philosophy and couple it with vampiric satire — here's when things get interesting. Teaming up with filmmaker Robert Rodriguez for a comedic appropriation of Man vs. Vampire (watch above), Happy Socks has released a jet-black and crimson collection in line with the cinematic caricature.
For a blow-by-blow demonstration on how to slay a bloodsucker, click play on the video above. And to discover if the sock is indeed mightier than the sword, head down to the Buro pop-up from today. To put it into perspective: Who doesn't need a pair of killer socks anyway?
HAPPY SOCKS X ROBERT RODRIGUEZ AT THE BURO POP-UP
In-store purchase of the collection in Singapore is exclusive to Buro Pop-up for the first two weeks. Available from now till 31 March.
The Buro pop-up store is located at 6 Scotts Road, Scotts Square #01-06/07.
Open daily from 10am to 10pm till 31 March 2016 (Tel: 6443 4771).