A joint partnership between Beyoncé and Sir Philip Green, Ivy Park is a stand-alone brand created by the 34-year-old superstar with the goal to inspire and educate women on the importance of well-being — both physically and mentally.
"When I'm working and rehearsing, I live in my work out clothes but I didn't feel there was an athletic brand that spoke to me," said the singer, designer and mother. "My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance. True beauty is in the health of our minds, hearts, and bodies. I know that when I feel physically strong, I am mentally strong and I wanted to create a brand that made other women feel the same way."
"I called it Ivy Park because park is our commonality. We can all go there; we're all welcomed. It's anywhere we create for ourselves. For me, it's the place that my drive comes from," explained Beyoncé in an exclusive ELLE US interview. As for the name Ivy, it pays homage to her daughter, Blue Ivy Carter, of course.
The 200-piece collection will cater to various athletic categories, requirements and physiques. Look forward to fitness attire essentials such as sports bras, running leggings, and body suits emblazoned with the Ivy Park logo. Other sporting goods include functional windbreakers designed with inbuilt caps and hoodies, as well as bomber jackets and sweatshirts ideal for post-workout layering.
The standout piece of the collection? Shape enhancing leggings boasting inner contouring shorts — in low-rise, mid-rise and high-rise — specially designed to cater to varying body shapes.
Priced from USD$30 to USD$200, this is performance wear that's guaranteed to get your heart pulsing and pumped for a good workout. Best worn with Run the World (Girls) on your playlist to work up a sweat.
Ivy Park launches on Topshop, Net-A-Porter and IvyPark.com on 14 April.