The spring/summer 2017 season has officially made its mark in fashion history as the beginning of a modern retail journey. Part of the game changers who are breaking the fashion calendar mould, Burberry announced its bold transition to a direct-to-consumer model earlier in February this year. And following fellow trailblazers Ralph Lauren and Tom Ford’s runway-to-retail New York Fashion Week debuts, Burberry inaugurated its September show as part of London Fashion week yesterday. The runway combined both womenswear and menswear collections in a new format that allows consumers to shop all the looks immediately after the show.

Held at Makers House — a change from its usual venue of Hyde Park — the collection heeds the bygone British days through the spirit of Nancy Lancaster's gardens and Virginia Woolf's Orlando. Blending a mix of denim, cashmere and pyjama silks, the collection blurs the masculine and feminine, casual and formal, night and day. Overwhelmed by the options? Not to worry, here's our top 10 picks from the runway — that you can buy now. Yes, now.

1.  LOOK 11
look 11 burberry september show

2. LOOK 29
look 29 september show burberry

3. LOOK 33
burberry fashion show look 33

burberry september show look 59

5. LOOK 62
burberry fashion show look 62

Shop Burberry's September runway show for women.

1. LOOK 22
burberry september show look 22

2. LOOK 34
burberry september show look 34

3. LOOK 42
burberry september show look 42

4. LOOK 52

burberry september show look 52

5. LOOK 75
burberry september show look 75

Shop Burberry's September runway show for men.

Related story:
Watch the Burberry September 2016 show here