Whoever said fashion and Hollywood could never ease the struggles of the less fortunate, should take a moment to learn about the Watch Hunger Stop campaign. For the past two years, designer Michael Kors, has been spearheading this campaign to help children in hunger stricken areas gain access to food. With the help of the United Nations World Food Programme (WFP), 10 million meals have been delivered so far. This year, the designer is teaming up with Academy Award-nominated actress Kate Hudson to launch the Bradshaw 100 collection.

For each timepiece sold, 100 children in hunger stricken areas will receive a nutritious meal — now that's math we like. Based on the iconic Bradshaw watch design the collection is available in two colourways, an elegant black with silver tone dial and or an opulent gold on gold version. Both designs, feature a detailed map of the world etched on the face, while the designer's signature and campaign message is engraved on the case back.


Using her star power to bring awareness to the campaign, Kate Hudson is no stranger to philanthropic causes, as giving back is something she's been doing since childhood. While the campaign has yet to kick off, Hudson has been able to get people talking simply by donning the timepiece on her wrist. "I think when you have a celebrity platform, and you see all the injustices in the world, then you have a responsbility to try to change some of them."

The Bradshaw 100, will be available exclusively at all Michael Kors stores worldwide and online from 1 October.