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This Longchamp personalisation range is all about the millennial spirit

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This Longchamp personalisation range is all about the millennial spirit
Forget embossed initials — these pins are the new cat's pyjamas

This is without the intention of guilting. Quite the contrary, it's about embracing. The fact is that for millennials, immediacy is paramount. Room to pivot at the drop of the hat, imperative. We want what we want now, but also for tomorrow's desires to remain unwritten. This ethos lends itself to the platforms we thrive on, such as Snapchat, which in turn inspired Instagram Stories — both thriving upon the transient, the temporary, the ever-changing. 

Such is the core of the personalisation range Longchamp has just rolled out. While their customisation service kickstarted with the classics — allowing for embroidered symbols on Le Pliage totes — the 'Pin' collection takes a turn for the ephemeral. It boasts a range of 17 irreverent motifs across six themes (animals, Valentine's Day, and even Chinese New Year for prosperity's sake) to instantly tack onto leather peforated Le Pliage backpacks or top handles, with wiggle room to add, subtract or shuffle them around. 

This Longchamp personalisation range is all about the millennial spirit (фото 1)

Available at Longchamp boutiques. Located at #02-02 at The Paragon, #B2-81 at The Shoppes at Marina Bay Sands and #03-15A at Ion Orchard. No minumum number of pins required to purchase. 

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