There are many reasons why we adore UK based online e-tailer Matchesfashion.com. Impeccable service and curated collections aside, the recent launch of their Digital Trunk Show series brings consumers closer to their favourite designers.

Opening their J.W.Anderson trunk show at 6:00pm Singapore time today, shoppers and viewers alike will be able to get to know the brand's FW16 Pierce bag better, and get this: It's coming straight from the horse's mouth. Designer Jonathan Anderson will be personally taking you through the ins and outs of the purse in a video (also featured above) on Matchesfashion.com. To purchase, simply click on the bag you desire while watching, and it'll register in your shopping cart immediately. Yes, #ThatsTechnology.

And it gets even better. For die-hard fans of Anderson, tap into the brilliant mind of the designer during the live Facebook and Twitter Q&A sessions — the icing on top of the cake. Our only parting advice? Get your plastics out ahead of time. The J.W.Anderson Pierce shoulder bag is destined to be
 the season's most coveted accessory

The J.W.Anderson Trunk Show on Matchesfashion.com begins at 6:00pm Singapore time on 19 May. To enter, click here