When Queen Bey co-wrote her now famous tune that we've taken liberty with, she probably didn't imagine the catchy chorus to be used in reference to basket bags. But as they say, if the shoe fits... Thanks Beyoncé.
Right smack at the apex of the season, we can only imagine the list of things that are currently trending: Cool drinks, bikini selfies, and beachside accessories. Having delivered the full monty — the five things you need to get through summer — and pointed in the direction of pom-pom sandals and phone covers, this one's a little bit more special: Beach totes that are customisable.
1. RAE FEATHER
Fringed by the season's reigning embellishment and equipped with leather handles, these palm straw baskets by the young British label is as organic as they come. Varying slightly in shape and size as a result of the bags being handmade, their accessories are not the only thing that offfer the human touch. The folk behind Rae Feather will speed up your stripe motif and initial monogramming should you be in a rush to jet off. More details here.
2. WE ARE POOLSIDE
Whoever said that humour can't be bought have certaintly never seen the bags from We Are Poolside. From #DailyInspiration worthy quotes ('What a time to be alive') to light-hearted jabs at the reputedly stuffy Hamptons crowd ('Fuck you and your Hamptons house'), let summer be the time to truly speak your mind. Why? 'Cause you 'woke up like this'.
3. ROAM DEVON
Sourcing her basket bags from the weavers in Morocco, founder Caro Stephenson adds her touch through the pom-pom and seashell embellishments and, hand painting your desired motif, initials or logo onto the palm straw beach bags. Can't get your toes in the sand without a panama, pair of sunnies, and daiquiri in hand? Immortalise summer by getting that mental list hand-painted on your bag.
Inspired by the craftwork of Malaysia and named after the Malay word for 'wood', Kayu affords the epitome of beach chic with their seagrass woven totes. With contrasting striped handles and room for up to three embroidered initials, do take this along if you're indeed headed to the Hamptons. Entirely Long Island approved.
5. SENSI STUDIO
Perfectly stacked weaves, tonal motifs and fringed rims: It's clear that designer Stephany Sensi is no amateur. Plunging headfirst and launching her beach-themed brand fresh from a stint with Bottega Veneta's creative director Tomas Maier, at his eponymous label, the designer's beach bags are indeed a cut above the rest. Claim one of Sensi Studio's colourblocked totes with hand-painted initials.