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Burberry's appetite for irreverence shines in collaboration with illustrator-filmmaker Danny Sangra

Why so serious?

Burberry's appetite for irreverence shines in collaboration with illustrator-filmmaker Danny Sangra
By Burberry's books, the offspring of fashion and art doesn't always have to be highbrow

The Burberry fan will know this: Though frequently referenced as a heritage name since the 1800s, the brand is far from, pardon our French, a stick in the mud. Off the cuff, comedian James Corden has closed a Burberry runway show in good humour; their trench coats, as classic as they come, have acted as canvases to caricatures on multiple occassions. And now, a range of products embracing the irreverence of contemporary art. 

British illustrator-filmmaker-writer Danny Sangra, whose MO radiates the kind of spontaneity sparked from scribbling on imagery to penning down silly thoughts to be incorporated in his work, is exemplary to the attitude carried by Burberry's Doodle collection.

Ergo, a collaboration.

Reversible totes, silk-cotton scarves, and small leather goods depicting the five themes (subjects span the unexpected, the dreamy, the Union Jack, and of course, the quintessentially Brit and Burberry) meet the rawness of taking felt-tip to canvas — a trait predominant in Sangra's work for the brand, spotted first in the gallery below.

Browse all Burberry's Doodle totes, including one exclusive to The Shoppes at Marina Bay Sands: 

Available at Burberry boutiques and online.

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