It seems to be the industry practice these days: Raise hype for an upcoming movie by an accidental trailer leak, before officially releasing the official version of it to the masses. Think: Batman v. Superman, Suicide Squad, and now Zoolander 2.
Since Derek Zoolander and Hansel's runway appearance at Valentino's Fall/Winter 2015 women's collection show earlier this year, Paramount Pictures have kept fans of this cult movie on the edge of their seats. After sneak peeks of a Parisian photo shoot here and there, we now have this: The official teaser trailer — but not before its "official" leak two days before.
It's a tease, for sure — we only see Zoolander's Blue Steel pose towards the end of the trailer, after a deadpan, Stephen Hawking-like narration. We have our favourite line already: "If God exists, then why did he make ugly people?"
See the trailer below.
Zoolander 2 will be released in American cinemas on February 2016.