Loewe doesn't just do puzzles. The Spanish house with Jonathan Anderson at its creative helm has had a longstanding association with art, dating back to 1988 when The LOEWE Foundation was established. A private cultural foundation founded by the fourth-generation member of LOEWE's founding family, its recent exhibition in Miami saw Anderson dipping his toes in another creative outlet.
In keeping with the times, LOEWE has recently introduced the annual LOEWE Craft Prize. Born out of a desire to create a platform to highlight objects that are engineered by hand, Anderson wants to also shed light on the people behind them. Think: Ceramicists, basket-weavers, furniture designers, jewellery makers, book binders and the like — creatives who work behind the scenes and whose talents often go unnoticed.
"Craft is the essence of LOEWE," the creative director comments. "As a house, we are about craft in the purest sense of the word. That is where our modernity lies, and it will always be relevant."
How does one win such a coveted prize? An artisan should fulfill five points: A clear artistic vision, precise execution, material honesty, a will to innovate and a distinct hand. The work also has to be both beautiful as it is functional, as well as showcase a reinterpretation of a traditional craft method. This way, it represents craft's important contribution to contemporary culture.
Submissions have now opened, with the selection of finalists happening in February 2017. A jury of influential figures from design, architecture, journalism and art will select the winner in April 2017. The prize? 50,000 Euros, as well as an inclusion of the artisan's work in an exhibition and catalogue, 'LOEWE Craft Prize 2017' which will be showcased in Madrid in 2017, before travelling to the rest of Europe, Asia and the United States.
For more information on the LOEWE Craft Prize, click here.