Remember the Modern Family episode that was entirely shot on the iPhone 6, iPad Air 2 and Mac last year? It was bang-on trend and timeliness — in a world where you click more than you talk, it's one episode to remember. This year, another form of artistry makes good use of the fruits of the late Steve Jobs' labour. Edward Sharpe & the Magnetic Zeros has just released their music video for No Love Like Yours, the debut single from their upcoming album, PersonA. It's shot entirely on the iPhone 6s Plus by the talented Olivia Wilde in her directorial debut.
Why Wilde? Well, she's a longtime friend of lead singer-songwriter Alex Ebert, who stars in this moody New Orleans dreamscape. The Vinyl star isn't just an actress — she also produced Meadowland, a drama that premiered at the Tribeca Film Festival in 2015. And why the iPhone 6s Plus? Apart from its impressive stats — 4K is actually four times the resolution of 1080p, plus it doesn't oversaturate images — it removes the intimidation factor when a filmmaker shoves a bulky camera in the subject's face. Face it, you feel a lot less uncomfortable when someone's just taking a casual snap of you with a phone.
Of course, the iPhone 6s Plus alone isn't enough to produce a music video, but it does form a reliable base alongside the app Filmic Pro. Apart from the app, the team also used several lens attachments and filmed in 4K and 24p at a 2:39 aspect ratio.
"I've always been amazed by the iPhone's ability to make us all feel like artists, but this experience has really intensified that respect," shares the actress. "We didn't ever have to sacrifice style or quality while shooting the video on the iPhone, and were able to make exactly the result we dreamed of. I hope this video inspires anyone with an iPhone to consider themselves a filmmaker."
More of Edward Sharpe & the Magnetic Zeros' folk-pop goodness will be available when PersonA is released on 15 April.