The Other Art Fair in London's Brick Lane is a hipper alternative to Frieze
In the scene
Away from Frieze London, the art world's next undiscovered talent might just be found at The Other Art Fair, a growing platform for unrepresented artists. This year's Saatchi Art tie-up promises even bigger exposure
Walk through Brick Lane and Shoreditch and you'll unearth many a cult item — be it rainbow bagels or a certain cereal café, the enclave's home to previously undiscovered novelties which have made it big. For the art world, a weekend at The Other Art Fair is a welcome change from higher-ups such as Frieze London.
This time, the six-year-old fair has joined forces with Saatchi Art, broadening their reach. Tapping into the big name's online network ensures that its collective of 130 artists (narrowed down from 700 applications) reaches more buyers and collectors. A household name for anyone in the emerging art scene, The Other Art Fair's an institution for unrepresented artists — their London Futures section highlights 20 artists who are showing in London for the first time.
The works can sell for as little as 50 pounds and provides an exciting resource for first-time art buyers or seasoned collectors on the hunt for something new. The Other Art Fair also has editions in Sydney and Bristol. London's edition will also feature a familiar face — Tracey Emin has created a signed limited edition print just for the fair.
If buying's not your thing, The Other Art Fair also conducts workshops on the side. This time, you'll get to dabble in paper-cutting, terrarium-making and wooden spatula carving. All hands on deck.
The Other Art Fair is happening from now till 9 October at Old Truman Brewery, Brick Lane, London E1 6QL. For more information, click here.