Burberry brings their dedication to celebrating British tunes up a notch with their partnership with Apple Music. Not resigned to their broadcast platforms including Youtube, the heritage house now joins fellow curators such as Vice, Rolling Stone, Pitchfork and NME as the first non-media outlet on the list. It's a pretty big deal — heck, even bigger than their recent announcement of iconic musician Alison Moyet's upcoming performance at the womenswear spring/summer 2016 show on 21 September. As a curator, they'll release two playlists per week, along with a Burberry Acoustic video, the latest runway music performances and campaign soundtracks.

Rhodes

Sounds like... a huskier Sam Smith — no, really — with less soul, more Keane-esque piano work but with an equally heartbreaking tone to his songwriting.
You've probably heard... him stealing the show at the Burberry menswear spring/summer 2016 runway show last June, which saw him performing two originals as well as covers of Ultravox's Vienna and Jay Hawkin's I Put a Spell on You, which closed the show.
What's next... His debut album Wishes will be out on 18 September, featuring Let It All Go, a collaboration with English indie-folk artist Birdy.

Georgie

Sounds like... the searing vocal strain of Alanis Morissette's Jagged Little Pill reign with the stylings of the '70s breakthrough era of Fleetwood Mac.
You've probably heard... This Ain't Heaven, a single guitar-led folk ballad which just dropped on Burberry Acoustic.
What's next... The Nottingham native just signed on to Columbia Records, the same label driving Beyonce, Pharrell and John Legend — so expect greater things. 

Lilla Vargen

Sounds like... your typical indie female singer-songwriter — but think success stories such as Yuna and Feist. We're talking 'typical' in the best sense here.
You've probably heard... This is Love, her debut single released early this year. It's the sort of track you'd hear in a cafe — not pretentious hipster ones which play bands that haven't even formed yet, but one with quality coffee and a fluid soundtrack (Yuna's self titled album and Feist's The Reminder) to go alongside it.
What's next... She'll be performing at Hard Working Class Heroes 2015, an annual music showcase in Dublin in October.

Click here to access Burberry on Apple Music.