What's your slogan for the 21st Century?

Life, inspired

What's your slogan for the 21st Century?
The best takeaway from Copenhagen's Chart Art Fair is a tongue-in-cheek look at 21st century slogans by artist Douglas Coupland

What's Douglas Coupland up to these days? We hear he's looking for a Vincent Van Gogh lookalike in the name of looking at relationships between science, art and globalisation — but not before painting a certain Nordic town red. The town? Copenhagen, home to Denmark's Chart Art Fair last August. And instead of using just a colour, the author and artist opted for maximum impact in his array of bright colours and slogans.

Douglas Copeland
To say that Coupland's on the pulse of society is an understatement — he can pretty much define it. Till today, the Canadian's most famous for officially coining the term "Generation X" in his book Generation X: Tales for an Accelerated Culture, giving a name to the now mid-30s, 40 and early 50-somethings who've grown up as latchkey kids on John Hughes films and MTV. 

The Danish public was introduced to 15 of his slogans from his ongoing series, which feature statements to describe the early 21st century condition. 5,000 posters were put up throughout the city, with some on advertising screens, residential balconies, retails stores and subways. It's a study into pop culture with statements that wouldn't make sense to someone from 1996 ("mind=blown", "follow friend favourite") in a bid to isolate what's different in this century to the last.

Douglas Coupland Slogans for the 21st Century Courtesy of CHART ART FAIR 2016 Photo: I Do Art Agency
For Denmark, Coupland shares that he's created site-specific slogans that shed light on issues facing a Danish individual right now: "A conflict between modernity and eternity, Jihad vs. McWorld; sky versus nothingness; science versus religion; emotion versus logic".

Douglas Copeland at Chart Art Fair took place from 26 to 28 August. For more information on the artist's next Vincent Van Gogh project, click here

Text: Adibah Isa

  • Image:
    Douglas Coupland 'Slogans for the 21st Century' Courtesy of CHART ART FAIR 2016 Photo: I Do Art Agency
Download more