One jacket, 32 ways: It could only be Moncler. Worn on varied subjects including models, an equestrian and a cat, the Moncler Maya Jacket is reinterpreted through the lens of some of the world's most renowned photographers. Love is the driving force behind this project, which opened its doors at the debut of fashion week last Thursday.

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Held at The New York Public Library, the 'MONCLER ART for LOVE' exhibition is an initiative to raise funds for amfAR through a silent auction and online sale on Paddle8. All proceeds go to the foundation, which seeks to find a cure for AIDS. Curated by Fabien Baron, the editorial director of Interview Magazine, it sees 32 photographers including Annie Leibovitz, Patrick Demarchelier, Peter Lindbergh and Bruce Weber take the one lacquered nylon jacket and do what they do best — shoot.

Here's a peek at our favourite five from the exhibition. 

Annie Leibovitz for Moncler

Bruce Weber for Moncler

Mikael Jansson for Moncler

Patrick Demarchelier for Moncler

Brigitte Lacombe for Moncler