Spanning over 700 square metres and two floors, the month-old Dior flagship boutique in Ion Orchard is the largest in Singapore, and also stands as the first ladies duplex boutique in Southeast Asia. As soon as you enter, the feeling is sublime — but not all credit goes to the merchandise on display. Here are three design lessons you can take away from the Dior flagship.
1. Get in the head of Peter Marino
Designed by fashion favourite Peter Marino, the flagship has once again tapped into the mind of the Manhattan architect and interior designer who's also responsible for most of their outlets, as well as the stores of Louis Vuitton, Armani, Ermenegildo Zegna and Fendi. He's also the guy behind the Big Apple homes of Pierre Bergé and Yves Saint Laurent and Gianni and Marella Agnelli. His style is provocative yet classy, edgy yet respectful and cultural yet contemporary. Keep in mind that while it's okay to go over the top, your interiors shouldn't assault the senses.
2. Balance light and dark, warm and cool for visual balance and depth
It's not rocket science: Cool colours help stretch living spaces, while warm colours bring comfort and cosiness. This is essentially important in smaller spaces — it means you get to use darker colours as well, so you shouldn't limit your colour palette to light colours. Marino has cleverly chosen a coordinating palette of grey and white for the entire flagship so that the different spaces flow visually. The VIP salon is a good example: Its floor-to-ceiling windows allow the use of darker greys, while lighter and warmer trims and colours surface in furniture and flooring. Our favourite spot? The white marble veined Antiquity fireplace by Pouillon, which sits below the Curved and Twist mirrors by Franck Evennou.
3. When in doubt, look to the Louises of France
Like any loyal Frenchman/woman, Dior looked back on 18th-century France for inspiration — and why not? It was, after all, the Golden Age of French decorative arts. Notably, it produced the popular Louis XIV and Louis XVI chairs, the earlier peppered around the store. Basking in its Baroque pomposity, the chairs sit around modern pieces such as a ceiling installation by American contemporary artist Rob Wynne, the quirky Bishop stools by India Mahdavi and the textured bench from Christopher Schanck. Marie Antoinette, a notable influence on French décor also has a stake in the flagship — in the fireplace, which is inspired from the period of her husband Louis XVI's reign.
The Dior flagship is located at 2 Orchard Turn #01-22 & #02-12/13 ION Orchard.