Everything Chanel does it does well. So when it decided to enter the liquid lipstick market with the new Rouge Allure Ink, we were unsurprisingly, rather impressed with the sleek, quietly luxe packaging, and the second-skin like matte finish on the lips. What you get on the lips is an intense, ultra luminous result — something we see on the runways and on reality stars like Kylie Jenner, but find hard to imitate in real life. Once worn, it fuses to the lips for a lasting finish, that looks less like lipstick, and almost like it is tattooed on — so seamless is the colour. When worn, it also has a velvety texture — expect none of that cakey, drying effect that many matte lip pencils, lippies and liquid lipsticks unfortunately have. That's thanks to a careful blend of polymers, wax and vegetal oils that glide on, turn matte on your lips and lasts up to six hours. Also included in the enriching formula, are jojoba oil, sweet almond oil and vitamin E — so lips are in tip top shape. After all any liquid lipstick lover worth her salt, knows that a matte texture tends to expose cracks and lines on the lips even more than regular products.

Rouge Allure InkCurrently there are eight colours on offer, but while the campaign features a striking red on actress Kristen Stewart, we are lusting after the luminous pink Séduisant and bold orange Vivant that both have such a fresh, subtle appeal. From classic to brazen, there's a shade for every mood and personality. With just a swipe, your makeup can suddenly be brought straight to 2016.

$49 each. In Chanel stores and counters in September