If you've been looking through campaign ads in magazines online, you'll see a common thread. Texture is in. As is embracing your natural hair type has never been cooler, which is why models like Brazilian Lineisy Montero are allowing their natural afros to shine through on the runways. But one style in particular is doing exceptionally well. Says Caterina di Biaise, L'Oréal Professionnel's Ambassador in Australia, "The lob is gone and is now getting shorter and off the shoulders. The biggest movement that I've seen is texture. I think the top fashion brands are showcasing undone hair, fringes, soft movement and not too much volume." Don't believe us? Here are some examples from this season where the models or celebrities fronting the campaigns are sporting this hairstyle.