The gossip mill may have gone into overdrive that Kendall Jenner only got her prestigious modelling contracts — with houses like Givenchy and Balmain — because of family connections. But one look at her campaign shots for Estée Lauder Pure Color Envy Liquid Lip Potion shows that Kendall has a look and clout all of her own. Reminiscent of fresh-faced and natural 70s beauties like Ali McGraw, she shines in the ads.

Getting her luscious lips are easier than you think. We like that Kendall doesn't take things overboard both in this campaign and in real life — unlike her sister Kylie. Not blessed with the Kardashian-Jenner voluptuous pout? Estée Lauder introduces a new Lip Volumizer that's filled with a blend of hyaluronic acid spheres and hydrating agents for instantly plumped-up kissers. This lip plumper can be worn alone — there's a hint of colour — or under a lipstick as a smoothing primer.

Pure Color Envy Lip Volumizer

And if you want an all-purpose, rich lip colour, the new Pure Color Envy Liquid Lip Potion  has it all: the intense colour of a lipstick, the light sensation of a gloss and the plush comfort of a lip balm. If you're tired of the usual ruby reds, here are Buro's picks of our favourite five shades ranging from sophisticated nudes to daring berries.

Available at Estée Lauder counters now