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How red eye makeup went mainstream

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How red eye makeup went mainstream
Rust and burgundy eyeshadow are having a moment. We trace the beginnings of the trend and look at the coolest ways to 'see' red

Red lips are a makeup classic. Red eyes? Not so much. Associated with sleepiness, allergies or worse yet, angry, tearful episodes, before 2016 you would have been hard-pressed to find anyone wearing the daring shade on the eyes for a major awards show or event. But in 2017, the shade has really exploded into the mainstream with everyone from singers to actresses to models going for variations of the tone. Where did this sudden penchant for this outré shade start? We think we might be able to trace the beginnings of red's popularity. Here's a timeline:

1) CHANEL INTRODUCES RED EYESHADOWS IN ITS FALL 2016 COLLECTION
When: July 2016
Chanel's global creative director Lucia Pica made a splash by envisioning red as a major shade for the eyes with her Le Rouge Collection No 1. Modelled on edgy actress Kristen Stewart, the shade suddenly seemed current and do-able for the real girl. On a more local scale, DJ and personality Rosalyn Lee donned the collection in an exclusive shoot with Buro and the results were show-stopping.
Kristen Stewart in the campaign image for Chanel Le Rouge Collection 1

2) KYLIE JENNER INTRODUCES A BURGUNDY EYE PALETTE
When: October 2016
Quick to join the burgundy trend, millennial makeup maven Kylie Jenner introduced the Kyshadow Burgundy Palette. The shades inside included burgundy, a glitter maroon and a red-orange, covering the entire spectrum of the colour family. Despite the out-there nature of the shades, the palette was a sell-out.

 

3) RED HITS INSTAGRAM
When:
October 2016 onwards
Once the Kylie Cosmetics palettes hit the masses, it wasn't long before beauty-philes began trying the look on themselves to varying degrees of success. The following year, Urban Decay also announced that its 2017 Naked Palette would contain shades of metallic deep red and burnt reds among others, a departure from the more neutral tones the palette usually contained.

 

4) RED GOES MAINSTREAM AT AWARDS SHOWS
When: 2017
You couldn't throw a stone on a red carpet without hitting an actress, singer or model wearing shades in the rust and burgundy family on their eyes. Perhaps its their makeup artists pushing them in that direction, but either way, red has become almost ubiquitous among celebrities. Click the gallery below to see some cool examples of the look: 

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  • Image: Instagram: @vivrochemakeup

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