No makeup lover would be oblivious to the trending phenomenon that is liquid lipstick. These lipstick-gloss-stain hybrids are having a big moment right now that even Chanel has capitalised on this burgeoning sensation with a new collection of long-lasting fluid lipsticks.
And it would also seem super matte is the finish of choice, though liquid lipsticks do come in a glossier polish or even a velvet semi-matte one. Of course, the credit for this may or may not be due to a certain millennial whose name starts with 'K' and her eponymous cosmetic line. Regardless, the winning formulation of the iron wear dry-down, glide-on application and the look of posh sophistication checks all the right boxes in the lippie-verse. With an expanding colour range appearing on the market — blues and blacks for the adventurous and experimental — picking up a shade or ten is practically irresistible. Just take a gander at these celebrities: From deep red and neon pink to dusky nudes, they're certainly onboard with the super matte look.