When the first batch of Vernis À Lèvres Vinyl made its debut in 2012, lip makeup history was made. It was a revolution igniting a rekindled love for ultra-shine gloss and intense hue that lasts. Fast forward three years, the Vernis À Lèvres Vinyl Pop Water led a textural rebellion with the watery brilliance of liquefied lips. The long-wear translucent colour made quite the splash.

Back with an all-new formula of Vernis À Lèvres Vinyl Cream lip stain, get ready to press play and swap your safe-bet mattes for some high-impact gloss that never runs out of dewy luminosity. Blending the benefits of its two predecessors, the secret of this lip stain lies in its formulation: a ceramide-like lip care undercoat that quenches as much as it primes the lips, and a vinyl-finish overcoat that wraps all the curves in daredevil pigments. It's thrice more intense in terms of pigment and gloss. The result? A heightened colour experience, conveyed in a reflecting shine. Now that's dangerously cool.

Bottled in a glossy black bottle that's as lacquered as your lips would be, this weapon of any makeup maverick also comes with a new slimline, diamond-shaped applicator — thus ensuring precise application. Oh yes, get ready to rock that Cupid's bow. Available in 12 tuned-up shades, you'll be sure to hit the decks with the swipe of your pick. The thrum of colour awaits.

vernis a levres vinyl cream cara delevingne

Here, Lloyd Simmonds, Creative Director Makeup of YSL Beauté, tips you in on getting the best out of your Vernis À Lèvres Vinyl Cream lip stain:

On how to maximise lip curves and volume
"The latest trend is to add a flash of highlight to the Cupid's bow to create the illusion of a more pillowy, three-dimensional shape."

On adapting the Vernis À Lèvres Vinyl Cream from day to night
"For day, it looks great with pared-down skin, a strong brow and barely-threre lashes. At night, add strong, graphic eyes."

On how to use the new diamond-cut applicator
"Start by pressing the tip of the diamond applicator onto each side of the bow to emphasize the shape. Then sweep the flat side of the applicator from each corner — top and bottom — up to the middle again."

On how to rock the daring look
"This is a bold look. The woman is someone who likes to make a statement with her makeup — and live life at full throttle."

yves saint laurent vernis a levres vinyl cream lip stain colours
$50. Available now at Yves Saint Laurent Beauté counters and stores