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Intense matte has a new stain finish and it’s called YSL Tatouage Couture

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Intense matte has a new stain finish and it’s called YSL Tatouage Couture
Lipstick will never be the same again

Say aye if you can't live without matte lipstick — but heavy, drying textures with the inevitable cracking three hours on? Been there, done that. In fact, you might just want to overhaul your lippie collection and consider an entirely new finish: Matte tattoo stain. Oh yes, matte has never been more revolutionary, thanks to YSL Beauté and the advent of Tatouage Couture.

YSL Beauté Tatouage Couture

Primed with an over the top colour pay-off and a formula that wears with an imperceptible, almost naked feel, this is the breakthrough all matte lip lovers have been waiting for. One swipe from the new bevelled applicator — an innovative shape that hugs the lip contours — delivers ultra-pigmented colour in a thin veil that goes on sans patchiness, transferring, and cracking. And this trifecta is further boosted by a long-lasting power that'll see you through from morning to night and back round to morning again (it's not named a tattoo stain for nothing). Dressed in the iconic Rouge Pur Couture packaging but upgraded with a sleek, frosted glass bottle, the extensive 24-shade collection is the ultimate way to ink your lips something audacious.

YSL Beauté Tatouage Couture

Now see Zöe Kravitz, YSL Beauté's new global makeup ambassador, rocking a killer pout wearing the Tatouage Couture in the new campaign:

Tatouage Couture is available at YSL Beauté boutiques and counters from January 2018, $55

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