We grew up in the '90s, so Winona Ryder's face was everywhere: in iconic movies like Beetlejuice and Edward Scissorhands and on the cover of every magazine from Vogue to Rolling Stone. Fast forward 25 years later and her career may not be as hot as it once was, but the 44-year old Ryder is just as beautiful, with a fine bone structure and haunting eyes straight out of a Margaret Keane painting.

The choice of a forty-something to front a beauty campaign is also a refreshing change in a sea of young faces — and the tide seems to be changing over the past few years. With Tilda Swinton for Nars, Monica Bellucci for Dolce & Gabbana and Jessica Lange for Marc Jacobs Beauty's past campaigns, there seems to be a growing appreciation for a more mature, charismatic brand of beauty, rather than a line-free, pretty face.

| @marcbeauty |

With the first image released on @marcbeauty's Instagram, and Ryder done up in a slightly retro, Jackie O-style — think dramatic winged liner and pale lips — we see how the two are a perfect fit. The team behind the look? Katie Grand as stylist, Guido Palau as hairstylist and Diane Kendal as makeup artist. Here's to greater diversity in both race and age representation in our beauty campaigns.