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Why Dior tapped Cara Delevingne to be the face of its new, anti-ageing line

Chasing time

Why Dior tapped Cara Delevingne to be the face of its new, anti-ageing line
Find out why the 25-year old model and 'It' girl is fronting the new Capture Youth skincare line

Chances are if you're a millennial you're worried more about the rising cost of avocadoes on toast rather than if you're developing lines and wrinkles. So it might come as a bit of a shock that Dior has chosen Cara Delevingne a successful model and sometime actor and singer, and one of the most prominent millennials out there, as it's new face. The range, Capture Youth, is designed for women in their 30s as a preventive ageing line. Although most women in their 20s may not be inclined to invest in anti-ageing skincare just yet, the process of ageing is not always equitable and chronological, and can affect even the young, thanks to unhealthy habits like smoking, not wearing ample sunscreen and a severe lack of sleep.

The Capture Youth range will work on the principles of predictive medicine according to Dior with a new concept, 'Anticip'aging' that is all about anticipating the process of ageing and treating it in a personalised way. Partnering with the Université Pierre et Marie Curie, Dior has "discovered the existence of glyoxalase, its mechanisms, and its expression in skin." The new discovery means anti-ageing products will now strive to act directly upon this natural process, to ultimately boost the skin’s power to look younger for a longer period of time.

As for the part Delevigne plays, according to the brand, she was chosen as she is, "A revolutionary top model, a committed woman and now a rising actress." Dior named her "modern beauty" and "sassy charisma" as some of the attributes that made her a key candidate. A beauty icon in her own right, known for restarting the trend for thick, eyebrows and for her quirky, tomboyish style, Delevingne recently shaved her long, blonde tresses off to sport a buzz cut. She has starred in various films including Suicide Squad and 2017's Tulip Fever, but most recently made the news for detailing her experience with disgraced movie producer Harvey Weinstein.

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