Sulwhasoo opens its second boutique in Ion Orchard
Step into my parlour
If you haven't yet had a chance to try Sulwhasoo skincare and makeup products, it's about time. The Korean holistic brand believes in the concept of harmony and balance when it comes to taking care of your skin, and banks on thousands of years of Asian beauty and medicinal wisdom for some of its traditional recipes. The brand has finally made itself truly accessible with its newest store in Ion Orchard, it's second beauty lounge in Singapore. Not only does it offer skincare, men's products and makeup, but has three facial treatment cabins as well, with a private entrance that bypasses the main part of the store.
Looking deceptively small from the outside, the 1,300 square foot space is clean and spacious once you step in. At the entrance of the store, be greeted not by advertising or product displays, but by an installation of hundreds of gold-dipped plum blossoms, each meticulously mounted on by one, and created by a Korean artist. Also in the front of the store, you'll see a traditional Korean 'Moon Jar' that represents the beauty from within concept, and the elegant simplicity behind the brand and its products. An ingredient display zone, also shows off the five key herbal ingredients that makes up the brand's JAUM Balancing Complex — a complex blend of over 3,000 ingredients found in bestselling skincare like the brand's First Care Activating Serum.
Besides experiencing the skincare and makeup products, you can book yourself in for one of Sulwhasoo's signature facial treatments that restore harmony and that covetable inner glow to the skin. A step exclusive to the Ion Orchard boutique treatments is the foot bath, using a ginseng scrub and warm ginseng water. This not only relieves fatigued feet, but comforts the mind as well, as you unwind before your treatment. Another exclusive to the store is the Essential Treatment, a rejuvenating facial using products from the brand's Essential Line to nourish and hydrate dry and dull skin. Ideal as a perk-me-up between marathon shopping sessions, you can look forward to a gorgeous, radiant complexion after stepping in for a quickie facial in these spacious and relaxing cabins. Looking for exclusive skincare and makeup buys? The ShineClassic Compact 2016, a new Perfecting Cushion Intense — ideal for users of the Time Treasure range — and a trio of balms — the Essential Balm, Deep Relax Balm and Lip Tint Balm — will all launch exclusively in the Ion boutique before wider release in December and January 2017. And for the guys, get them a skincare essential like the Sulwhasoo Men Inner Charging Serum, a favourite of our Editor-in-Chief's, so they look good for the new year ahead.
The new Sulwhasoo boutique is at #B2-02 Ion Orchard, 6509-9979
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