Sneak peek: Nars has an exciting new lip pigment coming up soon

Matte lips are the bomb. There's no denying their enduring appeal and cosmetics companies have been going all out to formulate the best textures and forms to achieve the perfect matte lip. Liquid lipsticks, chubby crayons and traditional lippies have all been rolled out, with various cons and pros. Some give awesome colour payoff but feel too dry when worn, while others are more comfortable, but lack that oomph and drama. The latest contender is Nars, which will be launching its Powermatte Lip Pigment in September. How is the Powermatte different from other offerings? This liquid lipstick in intensely saturated but feels completely weightless on the lips. In a range of 20 shades, don a soft nude like campaign model Bella Hadid or try a pitch black if you're chanelling your inner badgirlriri. If you want a super precise finish, pair it with the brand's Precision Lip Liner, to create an outline and prevent the colour from bleeding.

We do trust Nars when it comes to lipsticks and are big fans of its cream Audacious lipstick. The brand offers that balance between fashion and user-friendliness that is missing from many of the new, 'fast beauty' cosmetics brands that are popping up at lightning speed. This formula contains a Fluid Pigment Complex  and has a cushion-tip wand for neat application. We've had a preview of some shades and can't wait to try colours like Starwoman — a vivid blue-red — and Light My Fire — a bright orange-red. 
And if you're suprised to see Bella Hadid as the face of the campaign, join the club. The much in-demand model was personally selected by founder and creative director François Nars, who also photographed her for the visuals. He said, "I love Bella. She has a very strong and powerful look that I think is very suited to a bold product, like Powermatte."

$40. Available from September 2017