Scent of Singapore: Little Red Love

Singapore's own

Scent of Singapore: Little Red Love
A perfumer has created a scent that's a tribute to our little red dot. And no, it isn't the smell of hawker food he's bottled

In celebration of our nation's 50th year of independence, beauty retailer Sephora is launching an exclusive fragrance with Myscentdesign — a company that creates bespoke scents for companies and individuals. Dubbed Little Red Love, the scent was created by French perfumer Alexandre Freile. Though a Parisian, Freile spent some time in the Lion City, and this Eau de Parfum is pretty much his olfactive memories of Singapore in one chic bottle.

Rather fittingly, the national flower, the Vanda Miss Joaquim, lies at the heart of the scent, but it is also enhanced by notes of tea, mint and a fluffy rice accord — a touch we find especially unusual. Other notes include, osmanthus, citrus, plum blossom, sandalwood and cashmere wood.

Says Freile, "This perfume expresses eight years of emotions; joy and happiness. The streets of Singapore have been my laboratory. Singapore has a purity and an intensity no words can describe. In this creation I strived for encapsulating its unique blend of cultures, harmony of traditions, and mix of smells, as a gift to a country that has so warmly welcomed me.  This is my creative interpretation of harmony & love, both of which I have experienced in my time here." 

If you look closely at the clean flaçon, you'll notice that the sketch of a female sihouette has uniquely Singapore touches like minimalist interpretations of the five stars and a crescent found on the national flag. In addition, Myscentdesign will also give $1 from each bottle sold to support a woman's association in Singapore.

$88. Exclusively at Sephora stores from 23 July.

Text: Renée Batchelor

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