Unapologetically real and unreservedly audacious — that's the common code Urban Decay (UD) and Ruby Rose swear by. It's the universal language celebrating individuality and personal self-expression, infused with a good dose of colourful sass and gumption.

So when this multi-talented star on the rise stormed the scene rocking her badass 'tude, playful spirit and killer looks, it's a no brainer that Urban Decay and Ruby Rose are meant to go together. Nailing feminine, dangerous and fun on full throttle, the genderfluid advocate is now hailed as the brand's Most Addictive New Vice. 

Her job as UD's muse? To keep owning awesome and spreading the creed of unique individualism. Here are three looks (of many) that make Ruby Rose the perfect Urban Decay collaborator:

1. That edgy heavy liner, that 'do, that expression and those tatts. Need we say more?

Ruby Rose for Urban Decay

2. Genderfluid and beauty-fluid, she rocks a vintage glamour straight out of the Roaring Twenties.

Ruby Rose for Urban Decay

3. She's also comfortable in her own skin wearing a pared down natural look that's exactly what Naked stands for.

Ruby Rose for Urban Decay