NYX has been retailing in Sephora Singapore since the beauty megastore opened here and has won over many fans with its cheap, good and cheery philosophy. But now that it has been bought over by L'Oréal Singapore, the brand has big expansion plans. What you can look forward to? A jump from 100 products to over 300 offerings across the lip, eye and face categories, thanks to double the shelf space in Sephora stores. The brand will be bringing in shade extensions — think everything from happy oranges to bold blue hues for the lips — as well as limited-edition launches that have never made it here before.
NYX will also be coming to our shores much faster, with launches coordinated to coincide with the US. Best of all the still-affordable makeup makes it easy to experiment and try out different textures and shades without worrying too much about your investment. Try the Soft Matte Lip Cream for a liquid lipstick with a shine-free finish or the Jumbo Eye Pencil in a veritable rainbow's worth of dazzling shades.
From $9-$38. At Sephora outlets