A rose by any other name would not smell as sweet — Miss Dior Absolutely Blooming is newest incarnation of the May Rose that rules the Grasse region of France as the queen of flowers. Majestic and feminine, this exquisite bloom is as precious as it is perfect.

With Dior muse Natalie Portman and perfumer-creator François Demachy in the lead, follow them into the acres of blushing blooms to see how to harvest the precious flowers, dedicated exclusively to the creation of Dior perfumes. There, basking under the sun of Provence, the actress and Demachy share in the passion of the people who help care for and preserve the Grasse terroir.

Dior Miss Dior Absolutely Blooming perfume

A flowery bouquet that captures floral and musky elements, Miss Dior Absolutely Blooming opens with a burst of sweetness. Red fruit, raspberry, pomegranate and blackcurrant accords give off a fresh juiciness, intensified by a tinge of spicy pink peppercorn.

Dior Miss Dior Absolutely Blooming perfume

Envisioned by Demachy to be an inviting new composition of an intense, grandiose floral that is at once sensuous and sassy with a fresh nonchalance, the attraction of Miss Dior Absolutely Blooming is undeniable. Impacting the senses like a summer's day in the blooming fields of Grasse, the new Miss Dior unleashes the vivacity, passion and irresistible exuberance in every woman.

Miss Dior Absolutely Blooming launches on 1 August at all Dior counters