When it comes to cherry picking faces, Marc Jacobs Beauty has been pretty diverse agewise, appointing actresses Jessica Lange and Winona Ryder. But the brand — and the designer behind it — seems to have swung in the opposite direction with its newest choice, Kaia Gerber. The 15-year old daughter of supermodel Cindy Crawford, and her husband Rande Gerber, was announced as the face of the brand on its official Instagram. Besides boasting undeniably good genes, Gerber also has a whopping 814,000 followers on her Instagram, making her the perfect person to reach out to a whole, new (younger) crowd for the luxury makeup house. Here are some things you may not know about her.

SHE'S A DEADRINGER FOR HER MUM
Lustrous, chestnut tresses? Check. Magnetic, chocolate-coloured eyes? Check. She may be a missing a beauty mark, but we can all agree that God must have spent a little more time on Gerber and her mum Cindy Crawford.
Kaia Gerber 
SHE HAS AN EQUALLY GORGEOUS BROTHER
It's only a matter of time before her fair-haired brother Presley, whom she describes as her best friend, lands a major campaign of his own. Check out his cheekbones and perfectly symmetrical features.
Kaia and Presley Gerber 

SHE RECENTLY LANDED HER FIRST MAGAZINE COVER
Here on the cover of Pop, where the headline questions if she is the most beautiful girl in the world, with a reference to a Prince lyric. With those million-dollar features and the sweet blessedness of youth, she just might be.

Kaia Gerber Pop